Household Sewing Machinery Business
A business providing products that spark the creativity of Home Sewers
ProductsRepresentative products
Crafting new joys for avid hobbyists with sewing machines that spark creativity.
JUKI is also a comprehensive manufacturer of household sewing machines with added lineups of professional-use sewing machines, small overlock machines, and long-arm quilting machines for home and hobbyist users.
Many of the users of JUKI household sewing machines immerse themselves in their sewing hobbies to seek authenticity. To satisfy those customers, JUKI offers sewing machines that spark new creative ideas and enhance the quality of their output. JUKI is trying to generate more fans of its products by building up its presence on social media and communicating with customers in events like workshops for refining sewing skills.
Features and strengths of the business
1Introducing the many technologies built into JUKI industrial sewing machines
JUKI household sewing machines adopt many of the “industrial sewing machine” performance, functions, and operability standards required to guarantee optimal seam quality. In essence, JUKI’s household sewing machines are downsized, portable versions of JUKI’s industrial sewing machines. JUKI’s household sewing machines meet two essential requirements: supreme operability and beautiful and consistent seams.
2Leading the manufacture of professional sewing machines
Starting from the release of a “dedicated sewing machine for professional use” in 1990 to a target segment of tailors producing made-to-order clothes, JUKI has extended the market by evolving functions that flexibly respond to changing needs. The user base for today’s professional-use sewing machines from JUKI has grown to include users in the fashion industry, education, and general walks of life. JUKI is Japan’s leading manufacturer in this product category.
JUKI’s SL-700EX semiprofessional sewing machine won the GOOD DESIGN 2023 and LONG LIFE DESIGN AWARD 2023 in recognition of the value of the consistently outstanding functions of JUKI’s professional sewing machines over the years.
The Story Behind the Development of JUKI’s Semi Professional Sewing Machines
3Conducting workshops for further exploring and enjoying sewing hobbies
JUKI promotes communication with customers by conducting periodic workshops publicized through social media. JUKI sewing machine users who have come to be sewing experts collaborate with the company in organizing classes in sewing categories such as “dressmaking”, “small articles and bags” and “quilting.”
Workshop participants also have the opportunity to visit a JUKI e-commerce site where they can easily purchase presser feet, instruments useful for improving seam quality, and various materials and production kits needed for sewing.
4Providing products that meet local needs all around the world
Home sewers have been using household sewing machines for more than a century in many parts of the world. Mindful of the differences in household sewing customs, cultures, and education from country to country, JUKI provides products that satisfy local needs by tailoring features such as the machine sizes, designs and functions.
JUKI’s globally expanding sales and support bases focus their activities on the local needs.
Manufacturing and sales bases for household sewing machines
