Design
Collaboration with people and people-friendly products
In keeping with the concept of “collaboration with people and people-friendly design,” JUKI aims to design products that are both sophisticated in appearance and easy to use. As a starting point on its innovation journey, JUKI considers the people who will use its products and systems and the sites and environments in which they will be used.
Details on the initiatives
Product Design
JUKI explores design needs from the viewpoint of the user and creates UX value in design genres such as industrial design (ID) and user interface design (UI).
XR Design
JUKI supports the value-chain transformation (DX) by using XR technologies such as AR and VR from the product development stage up to marketing. JUKI’s XR development efforts support both management and business.
Brand Design
JUKI enhances its brand value toward the next era by explaining the assets the JUKI brand has accrued over its 85 years in business in the clearest possible terms. JUKI takes careful steps to unify its corporate image design and promotes brand designs that incorporate various materials.
Awards
JUKI enhances its corporate value by winning industrial design accolades such as the “GOOD DESIGN AWARD.”
Each year, a product or service of excellent design is bestowed the GOOD DESIGN AWARD hosted by the Japan Institute of Design Promotion. This award is the only award system established to comprehensively evaluate and promote industrial and commercial design in Japan.